Roadrunner
TRUSTED BY LEADING SHOPIFY BRANDS
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WHY SITE SPEED MATTERS
Faster site speed impacts everything - from sales to customer experience
Turn more shoppers into buyers
Nobody likes a slow site—especially online shoppers. Faster sites let customers seamlessly browse, shop, and checkout without any lags or interruptions. In ecommerce, these milliseconds could mean a difference of millions.
Google considers site speed a factor in its search engine ranking algorithm. The faster your site loads, the more likely your business will outrank the competition when it comes to discoverability.
Lower ad spend with better SEO
Better customer loyalty
While a customer’s negative first impression of your slow website is a problem, long-term exposure to slow pages may be even worse. Customers are less likely to repurchase from an online store if they were “dissatisfied” with the site's speed.
Numbers don't lie
27%
According to Google, a one-second website speed improvement can increase conversions for mobile users by up to 27%. And with 70% of shoppers buying on mobile devices, site speed clearly has a huge impact on your revenue potential.
40%
Online shoppers are impatient. ~40% of shoppers will leave a site if it takes longer than 3 seconds to load.
79% of customers are less likely to repurchase from an online store if they were “dissatisfied” with the site's speed (i.e., you’re more likely to get repeat customers if you have a fast site).
79%
How It Works
Free Audit
Approve Access
Enjoy Speed
Receive a full performance audit of your site. See what's slowing it down & what can be improved.
Grant access for our team to collaborate on your Shopify account in less than 2 minutes.
Grant access for our team to collaborate on your Shopify account in less than 2 minutes.
Roadrunner
Contact us directly at kris@tryroadrunner.com
FAQs
Site speed to be a measure of how fast a web page or online storefront loads.
Also referred to as “load speed” or “page speed,” site speed is not a single metric. There are many ways to evaluate it. At Shopify, we use Google’s Core Web Vitals (CWV) to track and report it—specifically First Contentful Paint (FCP) and Time to First Byte (TTFB).
Google’s widely adopted CWV metrics offer a standard way for us to measure and optimize performance against a great user experience on the web. CWV are derived from real user data, and scoring well in web vitals feeds into better SEO results as well as higher conversion rates.
Your store's speed plays a critical role in how well it can convert visitors into paying customers.
Let's be honest. Online shoppers on impatient. Research from Shopify shows that 40% of shoppers will leave your site if it takes longer than 3 seconds to load. A fast loading site will have a better conversion rate than a slow loading site.
However, site speed affects more than just your conversion rate. Research conducted by Deloitte has shown that slow loading Shopify sites will have high cost per click on their paid advertising efforts, worse SEO, and worse customer loyalty & repeat purchasing.To get started, fill out the form in the section above. We begin our process with a free, comprehensive performance audit of your site. Our experts will determine 1) what your current site speed is, 2) what is slowing down your site, and 3) what improvements can be made.
We'll send the results of this audit directly to your inbox. From there, you can decide if you'd like to move forward with our site speed optimization service.
The site speed audit is free; however, our optimization services do cost money. Pricing depends on your store's monthly traffic.
Once the audit is complete, our team will send you a full breakdown of our pricing.The site speed optimization process takes anywhere from 24 - 72 hours, depending on how much work needs to be completed based on the results of the site speed audit.
Don't worry - there is zero downtime for your site while we work. Our work happen quietly in the background.